Industry News Blog

  • Contact Centres must become PPI-ready NOW.

    12th July 2010
    Is your contact centre partner compliant, set up or even aware of the imminent changes in Protection of Personal Information (PPI) legislation?
  • Telemarketing achieves highest response rate in survey

    12th June 2010
    Research by the US Direct Marketing Association (DMA), which may reflect trends in the UK, revealed that outbound telemarketing produced a response rate of 6.16 per cent.
  • VOICE Techniques 2: Maximising the lead for our clients

    9th November 2009
    Simply generating a lead or an appointment for a client isn't a particularly difficult skill. Harnessing the qualities and techniques within a telemarketing executive, so that they are capable of consistently delivering qualified leads, most certainly is.
  • VOICE Techniques 1: Knowledge is power and we have loads!

    22nd October 2009
    Effective telemarketing is about well trained staff delivering consistent messages. A basic and accurate point but with the nuances of human behaviour, not always simple to deliver. In this series, VOICE aims to demonstrate how we consistently deliver effectiveness for our clients.
  • How to judge whether you're with the right agency.

    13th August 2009
    With literally '000s of telemarketing agencies within the UK and many more off-shore, it must be extremely difficult to know you are choosing the right partner...let us give you an insight into how we at VOICE see it...
  • Outsourced Telemarketing offers businesses hope

    15th January 2009
    During times of recession, it makes smart fiscal sense for companies to seek ways to cut costs. It not only protects earnings, it can also ensure survival until growth returns to the market. Outsourced telemarketing offers an excellent solution to cut your overheads.
  • Choosing a compliant agency is becoming even more important than ever.

    10th March 2008
    LONDON - The Information Commissioner's Office and telecoms regulator Ofcom have been building a closer working relationship in policing the telemarketing industry.
  • Marketing Glossary: VOICE goes jargon busting!

    29th August 2007
    Here at VOICE we like things straight forward and effective. Let’s try and ‘bust’ some of that marketing jargon for you!
  • How to select an outsource telemarketing partner

    16th August 2007

    In May 2007, the DMA (Direct Marketing Association) released a guide for customers looking to select an outsourced telemarketing partner. The following tips were set out to aid the selection process, in order to make sure that the best available agency is selected each time. To discuss any of these areas to be evaulated, please contact one of the Directors at VOICE, who would be delighted to enlighten you.

     

  • The affect of poor B2B telemarketing!

    27th June 2007

    Whether in the USA or the UK, telemarketing calls that are conducted correctly provide huge revenue streams for a host of business types. However, the affect of representing your business, either via an outsourced agency or using in-house people, where the calls are conducted badly (usually due to insufficient training) can be devastating. Choosing an agency with a huge focus on highly trained agents is crucial for piece of mind, read on .......

     

  • Ofcom slaps £152,500 fines on four companies for silent calls

    30th January 2007
    Ofcom has cracked down on excessive silent calls by issuing its first fines, with four companies, including Carphone Warehouse, penalised a total of £152,500...
  • 75 Telemarketing calls for every person

    11th December 2006
    Australian households receive up to 1.5 billion telemarketing calls each year, equating to almost 75 calls for each man, woman and child in the country.